MagnaVersum Holding B.V. consists of MagnaVersum BI Services B.V. (BI & Analytics) and MagnaVersum App Services B.V. (IntelliTech) based in Hoofddorp, The Netherlands.
The aim of the organization is to offer a unique service that focuses on user engagement, data visualization and analysis capabilities in various market segments.
The uniqueness is expressed in the combination of identifying the product using a watermark and by offering added value to the user experience where augmented reality is applied to the customer product, but also the combination with generating data and creating valuable insights come first.
The services for IntelliTech exist for the solutions for active and intelligent packaging based on invisible watermarks, object recognition, anti-counterfeiting and augmented reality technology.
The customized software solutions include back and front-end applications and links between different information systems.
The services for BI & Analytics consist of Business Intelligence, Analytics and Data Science solutions.
Use is made of BI tools such as the Qlik portfolio, Power BI, Pyramid Analytics and TimeXtender, or Google Tensorflow, R, Hadoop, Apache, Nutch, Python, ElasticSearch and Kibana.